The Target Price is a value derived from the Buyer’s market research. It can be either “active” or “inactive”. When Sellers submit their bid, they receive a status of Lead or Lag. The status of Lead means they have submitted the most competitive pricing, bidding lower than any other Seller as well as the Active Target Price (ATP) if either is present. The Status of Lag means the Seller has bid higher than another Seller or an Active Target Price if either is present. Sellers have the ability to lower their bid, or rebid, at any point while the buy is open.
Please note that Sellers cannot see the Target Price and/or names of any other bidders. They are only able to view a status of Lead or Lag.